Business Fundamentals for Today's Multicultural Markets

This course takes real estate sales professionals through an understanding of how cultural competencies impact sales and service, and empowers agents with effective sales techniques that focus on marketing to Multicultural homebuyers. 

Oscar Gonzales, MBA, PhD, is a nationally-known speaker & author on Multicultural Markets and their impact on real estate trends, affordable housing, consumer behavior, and business modeling and planning. His comments have been published in USA Today, The Wall Street Journal, The New York Times, the Los Angeles Times, The Washington Post, and The Kiplinger Letter, as well as in multiple business and real estate journals. Prior to founding the Gonzales Group, Oscar developed his business credentials by spending over 15 years with REALTOR® associations in executive staff positions and as a senior tax and audit manager in public accounting firms. He was named by REALTOR® Magazine as one of the 25 Most Influential People in Real Estate Nationwide and as an "Industry Icon" by Broker Agent Magazine.